Revenue Optimization System
Problem
A high-traffic consumer platform was running a legacy ranking system on a slow batch pipeline. Personalization quality had plateaued and the system lacked meaningful handling for new users. The engineering team needed senior ML depth to redesign the approach.
Approach
Designed and built a two-stage retrieval and ranking architecture, replacing the batch pipeline with a near-real-time system. Integrated with the existing A/B testing infrastructure to enable a controlled rollout.
Result
- Significant annual revenue impact measured via controlled A/B test
- Improved handling of new user and new item cold-start
- Substantially reduced retrieval latency at production scale
- Automated retraining pipeline with regular model refreshes